New release "Beni-imo Curry"

2021/1/21
News, Press release, Products

A new challenge created through regional collaboration Released “Beni-imo Curry” containing Beni-imo and Beni-buta pork from Okinawa Prefecture

Okashi Goten Co., Ltd. (Headquarters: Yomitan Village, Okinawa Prefecture, Representative Director: Hideki Sawamura) will release “Red Sweet Potato Curry” using red sweet potatoes and red pork from Okinawa Prefecture from January 2021, 1 (Friday) Curry Day. I will.Jointly developed with Shoku no Kakehashi Company (Headquarters: Uruma City, Okinawa Prefecture; Representative Director: Tatsuaki Shinohara), “Beni-imo Curry” is a retort curry made with Beni-imo and Beni-buta pork produced in Okinawa Prefecture, based on the concept of revitalizing the region. I made

The package has an image of a slightly luxurious and delicious retort curry, and has a high-class design.

3 features of Beni-imo Curry

Contains a lot of Beni-imo and Beni-buta pork from Okinawa.
Mild & Spicy Taste
Regional revitalization through partnerships

Background of the birth of Beni-imo and Beni-buta curry

Due to the impact of the new coronavirus, sales have decreased, and the inventory of purple yam paste has increased four to five times as much as usual.As one of our efforts to solve this problem, we have collaborated with Shokuno Kakehashi Company to use beni-imo and beni-buta pork from Okinawa Prefecture for curry that is popular with people of all ages. It also contains red pork raised by Ganju Co., Ltd. using red sweet potatoes as feed, and we thought that forming a partnership with a local company that uses the same red sweet potatoes as raw materials would also revitalize the region, which led to commercialization.

[Overview of red sweet potato curry]

Name: Red sweet potato curry

Release date: Friday, November 2021, 1

Price: 820 (excluding tax) Contents 180g (for one person)

Sales location: Okashigoten directly managed store, etc.

[COMPANY PROFILE]

Company name: Okashi Goten Co., Ltd.

Location: Yomitan Village, Okinawa Prefecture

Representative: Hideki Takushi

Established: July 1979

Business: Manufacture and sale of Japanese and Western sweets, management of cafes and restaurants

[Inquiries from customers regarding products]