Guidance of UNIQLO birth thanksgiving "local confectionery present"

2021/6/10
News

``Original Beni-imo Tart'' as a present at UNIQLO's Birthday Thanksgiving Day!!

UNIQLO Summer 2021 Summer Thanksgiving “47 prefectures nationwide, cheer up your hometown!A local confectionery gift”Okashigoten's original red sweet potato tart was adopted as a product of the project, and it will be presented to customers who use UNIQLO stores in Okinawa and UNIQLO EC sites.

Since 2020, UNIQLO has been collaborating with famous confectionery companies in each of the 47 prefectures of Japan to give gifts of local confectionery at UNIQLO stores nationwide during the UNIQLO Thanksgiving.

Due to the spread of the new coronavirus infection, Okashigoten's sales of red sweet potato tarts, which are souvenirs, have not increased, and we are in a situation where we have a large inventory of red sweet potato paste, which is the raw material purchased from red sweet potato farmers.This time, by collaborating with UNIQLO to present the “Original Beni-imo Tart,” we believe that it will be a valuable opportunity to let people know about ethical consumption (*) that is friendly to the region and lead to the revitalization of the local economy, including Beni-imo farmers. increase.

About gifts

[Product] Ganso Beniimo Tart

Original Beni-imo tart in an original package created by collaboration between Okashigoten and UNIQLO as a gift!!

[Target period] June 2021, 6 (Friday) - June 11, 2021 (Sunday)

[Distribution method] Customers who visit the target store will receive a gift on a first-come, first-served basis every day during the period. During the period on the EC site, customers who place an order will receive one local confectionery by lottery every day.

*We will give you a gift of local sweets from the store you visit.
*Handed over at the store entrance.
* It will end as soon as the day's minutes run out.

* If you win by using the EC site, one of the local confectionery will be shipped together with the product. (You cannot choose the type.)

【Target Store】

Amaku Ryubo Store, Aeon Nago SC Store, Aeon Haebaru Store, Aeon Mall Okinawa Rycom Store, ABLO Uruma Store, Okinawa Urasoe Parco City Store, iias Okinawa Toyosaki Store

*In response to the government's declaration of a state of emergency due to the spread of the new coronavirus infection, some stores are temporarily closed or have changed their business hours.
* There will be no presents after reopening at stores that are temporarily closed.

■ UNIQLO Birthday Thanksgiving Original Package

About Ganso Beniimo Tart

The exquisite combination of a paste made from 100% Okinawan purple yam and a tart dough baked with a unique recipe is still as delicious as it has been 34 years since its release.In order to make the best use of the original taste of the red sweet potato, it is finished without using any preservatives or colorings.

* Ethical consumption

　Each consumer considers how to solve their own social issues, and engages in consumption activities while supporting business operators who are tackling such issues.

Media

Red sweet potato tart with declining sales Major clothing store to distribute to purchasing customers | NHK Okinawa news

~~https://www.nhk.or.jp/lnews/okinawa/20210610/5090014426.html~~

A large clothing chain purchased purple yam tarts, which had a large surplus of ingredients due to a significant drop in tourist numbers and stagnant sales, and decided to distribute them to customers. …

NHK NEWS WEB